𝗔𝗜 𝗖𝗮𝗻 𝗦𝗰𝗿𝗲𝗲𝗻 𝗥𝗲𝘀𝘂𝗺𝗲𝘀—𝗕𝘂𝘁 𝗖𝗮𝗻 𝗜𝘁 𝗦𝗽𝗼𝘁 𝗮 𝗥𝗮𝗶𝗻𝗺𝗮𝗸𝗲𝗿?

AI has definitely changed the way we conduct business. It speeds things up, it can process massive amounts of data, and in certain roles—especially high-volume or transactional jobs—it can be a helpful tool. In fact, I used an AI tool to generate the picture for this post.

But when it comes to hiring 𝘴𝘢𝘭𝘦𝘴𝘱𝘦𝘰𝘱𝘭𝘦, especially the ones who will make or break your revenue goals, AI creates almost as many problems as it solves.

It can’t spot the intangibles: grit, curiosity, resilience, self-awareness, emotional intelligence. It doesn’t pick up on someone’s natural charisma or how they build rapport. It just screens for keywords and cookie-cutter career paths. That’s why great sales talent gets filtered out before a human ever sees them.

The same goes for most traditional recruiters. Many do a decent job checking boxes—industry, experience, titles—but few truly 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 what makes a salesperson succeed. Fewer still have actually built, led, and coached sales teams themselves.

That’s what’s missing in a lot of sales hiring today. AI and inexperienced recruiters can get you candidates. But it takes someone who’s led salespeople to 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 future rainmakers and know who can actually perform, not just interview well.

If you want to build a real sales force, stop relying on tech to do the vetting. Use it to assist. But make sure a seasoned sales leader is making the decisions.

𝗦𝗸𝘆𝗵𝗮𝘄𝗸 𝗦𝗮𝗹𝗲𝘀 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁𝘀: Experienced sales professionals leveraging real-world expertise to find our clients the best sales candidates out there. We handle the heavy lifting throughout the recruiting process - so you do not have to! Direct message me here, or email Dan Flynn at 𝗱𝗳𝗹𝘆𝗻𝗻@𝘀𝗸𝘆𝗵𝗮𝘄𝗸𝘀𝗮𝗹𝗲𝘀.𝗰𝗼𝗺 to learn more!