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Buyer Intent Data + Prospect Contact Data = Bullseye

Updated: Nov 29, 2023


In today's highly competitive business landscape, it's becoming increasingly important for salespeople to have a deep understanding of their prospects. One of the most valuable sources of information is buyer intent data, which provides insights into the online behavior of potential customers. When combined with prospect contact data, salespeople can gain a more complete understanding of their target audience and improve their sales efforts.


Buyer intent data refers to information about a potential customer's behavior online, such as the pages they visit, the keywords they search for, and the products or services they show interest in. This data can be collected from a variety of sources, including website analytics, social media platforms, and third-party tools. By analyzing this data, salespeople can gain insights into what their target audience is looking for and tailor their sales efforts accordingly.


However, buyer intent data alone is not enough to drive sales. To truly capitalize on this data, salespeople must also have accurate prospect contact data, such as the prospect's first & last name, job title, email address, phone numbers, & LinkedIn URL. This enables salespeople to reach out to potential customers who have shown interest in their products or services with targeted messages and personalized sales pitches, and have a greater probability of converting prospects into customers.


If you're having trouble getting your sales team to perform at a higher level, in need of building a sales team & structure for growth, or having trouble recruiting high-performing sales professionals, please direct message me here to schedule a free consultation, or email me at dflynn@skyhawksales.com.


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