In my previous article I mentioned the importance of utilizing a secondary domain for cold email prospecting campaigns in order to protect the deliverability & reputation of your primary domain. But using a secondary domain doesn't mean you can just start sending out volumes of emails from the get go. ESPs (email service providers) have mechanisms in place to protect their users' experience & will mark you as spam if you start a cold email campaign with guns blazing.
Email warming is a practice used to gradually establish & build a positive reputation with ESPs. The purpose of email warming is to prevent emails from being marked as spam & to improve overall deliverability rates. Here are a few benefits of email warming:
๐๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต ๐ง๐ฟ๐๐๐ ๐๐ถ๐๐ต ๐๐ฆ๐ฃ๐: Email warming helps build a positive reputation with ESPs by gradually increasing the volume of emails sent from a particular domain. Consistently sending low volumes initially & gradually increasing this volume signals to ESPs that the sender is legitimate.
๐๐๐ผ๐ถ๐ฑ ๐ฆ๐ฝ๐ฎ๐บ ๐๐ถ๐น๐๐ฒ๐ฟ๐: Sending a sudden large volume of emails from a email account can trigger spam filters. Email warming helps prevent this by easing into regular email sending patterns, which reduces the likelihood of being flagged as spam.
๐๐บ๐ฝ๐ฟ๐ผ๐๐ฒ ๐๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐: ESPs often use sophisticated algorithms to determine whether an email should be delivered to the inbox, placed in the spam folder, or rejected outright. Email warming helps improve deliverability by demonstrating that the sender is legitimate & not engaging in spammy behavior.
๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ ๐ฆ๐ฒ๐ป๐ฑ๐ฒ๐ฟ ๐ฅ๐ฒ๐ฝ๐๐๐ฎ๐๐ถ๐ผ๐ป: A positive sender reputation is crucial for email deliverability. Email warming contributes to building & maintaining a good sender reputation, which, in turn, increases the chances of emails reaching the intended recipients' inboxes.
Remember, cold email prospecting campaigns can only be effective if your messages reach your prospects.
If you're having trouble getting your sales team to perform at a higher level, in need of building a sales team & structure for growth, or having trouble recruiting high-performing sales professionals, please schedule a free consultation, or email me at dflynn@skyhawksales.com.