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Smart Moves: Ensuring Domain Safety in the World of Cold Email Prospecting


Creating a secondary domain for sending cold emails to prospective clients is often done as a strategy to avoid potential issues with the primary domain. Here are a few reasons why businesses might choose to use a secondary domain for cold email outreach:


โ€ข ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ถ๐—บ๐—ฎ๐—ฟ๐˜† ๐——๐—ผ๐—บ๐—ฎ๐—ถ๐—ป: Cold emails, especially if sent in large volumes, can sometimes be flagged as spam. Using a secondary domain helps protect the reputation of your primary domain from being associated with spammy activities.


โ€ข ๐—”๐˜ƒ๐—ผ๐—ถ๐—ฑ๐—ถ๐—ป๐—ด ๐—•๐—น๐—ฎ๐—ฐ๐—ธ๐—น๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด: Email service providers (ESPs) may have algorithms that detect and filter out emails based on the sender's domain reputation. If cold emails result in a high number of spam reports, it could negatively impact the sender's domain and lead to blacklisting. A secondary domain provides a layer of separation.


โ€ข ๐—ง๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป: A secondary domain allows you to test and optimize your cold email campaigns without affecting your main domain's reputation. This is particularly useful if you're experimenting with different messaging or targeting strategies.


If you're having trouble getting your sales team to perform at a higher level, in need of building a sales team & structure for growth, or having trouble recruiting high-performing sales professionals, please schedule a free consultation, or email me at dflynn@skyhawksales.com.

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