top of page

Sales Automation Tools Are Great...But Know Their Limitations

I love sales automation tools! In fact, I demo at least one new product per week. Sales automation tools allow for me to connect with potential customers at a speed & volume unheard of a short time ago.

But don't confuse connecting with selling as purchasers still thrive for personal engagement. Especially as the purchase cost & complexity increases! As these two factors rise, so does stress & anxiety within the potential customer and a well-trained sales professional can help guide them through the process and convert the prospect to a customer!

If you need help in finding the right balance of sales automation tools & salespeople please schedule a free consultation with me here on my website, email me at

16 views0 comments


bottom of page