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Sales Automation Tools Are Great...But Know Their Limitations


I love sales automation tools! In fact, I demo at least one new product per week. Sales automation tools allow for me to connect with potential customers at a speed & volume unheard of a short time ago.


But don't confuse connecting with selling as purchasers still thrive for personal engagement. Especially as the purchase cost & complexity increases! As these two factors rise, so does stress & anxiety within the potential customer and a well-trained sales professional can help guide them through the process and convert the prospect to a customer!


If you need help in finding the right balance of sales automation tools & salespeople please schedule a free consultation with me here on my website, email me at dflynn@skyhawksales.com

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